Pay-Per-Click, commonly called PPC, is a targeted form of marketing where businesses can boost their ad spend and focus on areas, demographics, and queries related to their products and services. It’s an accessible solution while approaching different marketing efforts on several fronts. In campaigns that don’t work, marketers can just as easily reduce a spend […]
PPC Trends that Will Boost Your Business’s Success in 2022 Read More »
There are several effective ways to boost your online visibility, depending on which you prefer. You can take the long route and plan out search engine optimization (SEO) content to create organic traffic. You can promote your website on social media accounts to spread the word and hope your audience listens. Or, you do something
Pay-Per-Click: Unique Ways It Boosts Online Visibility Read More »
When trying to boost your online visibility, it’s a good idea to focus on your landing page. When you create a landing page to funnel potential customers, you are providing a functional space where they are more likely to go ahead with a transaction with your business. You want to put a real focus on
5 Ways to Get More Conversions from Your Landing Page Read More »
Each organization will have different roles that must be filled for various functions. One that’s quite important to hire is a chief marketing officer who will primarily focus on promoting the organization and its products or services. Lacking someone of this position would entail a loss of direction for the marketing arms of your corporation,
What You Need To Know About a Chief Marketing Officer Read More »
Not many people can argue the fact that the future is going to be digital. This is especially true when talking about marketing for businesses, where all companies today must-have digital marketing strategies in place if they want to stand any chance of success. Plus, with so many online channels to reach out to customers,
3 Marketing Trends of 2022 You Must Be Ready to Implement Read More »
Understanding sales funnels is critical since it is a useful model for visualizing the customer journey. The sales funnel provides a valuable framework for analyzing your organization and identifying development opportunities. We all know that generating leads is critical to increasing sales and profits because you can’t sell without leads. However, you also need to
Why Do Marketers Need Sales Funnels?: An In-Depth Look Read More »
For any business, having a social media presence is crucial if you want more customers to find you. LinkedIn happens to be one of the best platforms for engagement. If you think most of your audience is on LinkedIn, then you better have a LinkedIn strategy in place. The problem is, it’s easy to dive
LinkedIn Marketing: How Consistency Delivers Results Read More »
Offline advertising has been the go-to marketing strategy for many real estate investors and still is today. Offline channels like ads on newspapers, billboards, TV ads, direct mail campaigns, and more have proven to be quite effective at reaching out to the audience to get their properties sold. However, any serious investor will know that
3 SEO Tips to Maximize a Real Estate Investor Website’s Reach Read More »
With 2021 almost over, you want to make sure that your business is geared for 2022. That means you’ll have to invest in SEO perhaps more than you ever had. It needs to be one of your priorities when it comes to marketing. After all, it’s going to help your website become more visible and
SEO Trends in 2022 You Can Look Forward To Read More »
It takes a lot of moving parts to get on the first page of Google. It requires coordination and a combination of various SEO tools and strategies, one of which is pay-per-click (PPC) advertising. It’s a popular and effective tool that can help you achieve your goals in less time than usual. However, people often
Don’t Stop PPC, Just Pause: 2 Good Reasons for a PPC Break Read More »
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