Offline advertising has been the go-to marketing strategy for many real estate investors and still is today. Offline channels like ads on newspapers, billboards, TV ads, direct mail campaigns, and more have proven to be quite effective at reaching out to the audience to get their properties sold. However, any serious investor will know that offline advertising alone is no longer enough. After all, the digital age is here, and advertising on the internet is necessary for any investor serious about selling their properties.
One of the best ways to reach out to the audience on the internet is through a website. With it, a maximum online presence can be reached, but only if the right SEO strategies are implemented.
Today, we’re going to share with you a few SEO tips you can implement in your real estate investor website to help you discover excellent deals and sell your properties:
1. Look Out for Content
One of the best ways to boost your website’s rank is to upload relevant content to what you have to offer and interests your audience. However, it can be tough to keep coming up with original and exciting content, so a good hack you can try out is to visit your competitor’s website and see what they’re writing about. You’ll find plenty of new ideas and topics you can write about for your website. Just make sure you don’t end up copying the website, and don’t forget to implement your keywords!
2. Grow Your Presence on Social Media
Millions of people visit social media platforms like Facebook, Twitter, Instagram, and the likes daily. This means that you should be growing your presence there to maximize your online reach. Just don’t make the mistake of focusing on too many platforms at once. You will want to pick just one or two platforms tops where most of your audience are to share your content. This way, you don’t overwhelm yourself with creating content for multiple platforms, and you can focus on communicating with whoever is trying to reach you much more efficiently.
3. Showcase Quality Pictures and Videos
Written content is an essential part of your website. With it, you offer valuable and relevant information to your audience, which attracts them to you in the first place. However, written content alone isn’t enough. You will want to pair them with something that’s visually appealing, and what better way to do that than with pictures and videos. High-quality photographs and videos are essential to your website. Not only does it make your website more visually attractive, but it can also be geared to offer even more information that supplements your written content.
There are so many other SEO hacks out there that you can apply to your website. This includes making your website mobile-friendly, linking your content to reputable websites, sending automated emails to investment properties on your website, and more. These efforts, especially when combined, will give you the highest chance of growing your online reach, ensuring that those interested in purchasing properties stumble onto you and strike a deal. That said, remember that SEO is a long-term commitment and strategy, and results will only show after a few weeks or even months. Be patient and keep at it, because once you start to see results, these results will be ones you can rely on to keep on coming!
FrameworkPros is a digital marketing agency in St. Louis offering various services to help companies maximize their online presence through the right mix of digital marketing efforts. If you are looking for SEO services to improve your website’s rank and grow your reach, work with us today!