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PPC Trends that Will Boost Your Business’s Success in 2022

Pay-Per-Click, commonly called PPC, is a targeted form of marketing where businesses can boost their ad spend and focus on areas, demographics, and queries related to their products and services. It’s an accessible solution while approaching different marketing efforts on several fronts. In campaigns that don’t work, marketers can just as easily reduce a spend for them. In short, PPC can boost a business’s success with relatively low blowback..

Businesses serious with online marketing invest money and energy on PPC. To be on the top of their game, they have to stay updated with the latest trends in the PPC strategies. If you’re already incorporating PPC into your online marketing campaigns, knowing the trends for next year will help you plan ahead and perform better.

Below are some of the projected PPC trends that will make a splash in 2022. Check them out and maybe they can give you new ideas for future online marketing campaigns!

Focus the Content on Audiences Rather than the Algorithm

PPC advertisers have always prioritized satisfying the algorithm every time they create content and execute campaigns. You might be aware that the algorithm constantly evolves. That’s why PPC advertising strategies have been changing as well to accommodate these developments.

The recent changes in the algorithm involves enhancing the audience experience. 

Requiring advertisers to focus on client-focused content will lead them to look deeper into audience preferences.

You Need Lead Tracking Software to Improve Your Google Ads ROI

As one of the most powerful PPC online platforms, Google Ads deliver the optimum advertising results to advertisers. Because of this platform, many businesses can relax and wait for conversion rates. You will want to invest in lead tracking software, though, if you want to improve your Google Ads Return on Investment (ROI). This software helps collect individual data, and it works with Google Ads to get solid PPC conversions.

Be on the Lookout for the Rise of SaaS Marketing

SaaS marketing focuses on promoting and acquiring leads for subscription-based Software as a Service (SaaS) products. This is a unique arrangement because SaaS marketers are not selling tangible products. It requires a different kind of marketing method, targeting customers that will use their service or subscription for a long time. This focus on repeat transactions and longevity is the type of marketing style that has affected overall marketing strategies of the advertising industry.

Anticipate the Arrival of PPC Automation 

While PPC automation support has a lot of catching up to do compared to other marketing automation, 2022 will finally usher in a change in this norm. 

Automation continues to grow and help improve various industries. In the case of advertising, automation processes greatly benefit online marketing campaigns. You can expect greater support in ad testing, call-to-action analysis, and data diagnostics. Many predict that PPC Automation will be one of the biggest marketing trends in 2022.


Trends come and go, and businesses need to know what the next big thing is going to be. It’s especially vital if you’ve been in the online marketing game for a while now. See, as the industry evolves, you need to grow as well; otherwise, you will be left in the dust if you’re still using online marketing strategies from 2016. Greet 2022 with a new marketing strategy incorporating these exciting PPC trends.

Work with the best digital marketing agency in St. Louis! FrameworkPros provides the right mix of digital marketing efforts leading to a successful digital marketing campaign. Book a consultation with us today.

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