With 2021 almost over, you want to make sure that your business is geared for 2022. That means you’ll have to invest in SEO perhaps more than you ever had. It needs to be one of your priorities when it comes to marketing. After all, it’s going to help your website become more visible and clickable in search engines, and if your SEO game is still not that strong this year, it’s about time you give it a boost.
But what can you expect for SEO in 2022? In this article, FrameworkPros, one of the trusted digital marketers in Missouri, shares some of the trends you can look forward to:
AI Is Going to Play a Bigger Role for SEO
AI or artificial intelligence is already making changes in the way we interact with content. Because of the intelligent algorithm used now, consumers find products that they like most and make searches easier. It’s true, search engines are not likely to share their technologies and innovations, but the coming changes are believed to improve the user experience while they’re doing their search. Factors like click-through rate and time on page are possibly included, so you have to work hard on engaging readers with content that’s relevant and well-organized.
Voice Search Will Dominate
It has been a few years now since Siri, Alexa, and Google Assistant have made our lives easier. With that technological advancement comes a huge change – people use voice searches more and more, and this will likely continue in 2022. In fact, by 2022, it is estimated that 55% of all households will be owning and using a smart speaker.
For you to adapt your SEO to this change, you need to make changes with your keywords and use longer phrases that sound more natural as they are spoken instead of typed on a screen.
Videos Will Be a Necessity for SEO
You need to have videos included in your SEO strategies. With more people spending time at home, your audience has more time to spend watching videos. YouTube alone has more than a billion users today. If you do not have video content yet, it’s time you make some. To make your videos a good SEO strategy, make sure that you optimize both the name of your channel and the descriptions of your videos, incorporating keywords, of course.
Semantically Related Keywords
Marketers used to focus on just primary keywords, but now we know that they are not the only option and that secondary keywords are just as important. 2022 will see a focus on semantic search as well as intent optimization. That means Google will not just factor in the use of strings of words but more about the context of the user’s queries and what their intent is for doing that search. What that means for you is that you would do well to make your content more relevant and valuable.
These are just some of the SEO trends that you can look forward to in 2022. You can use this as a guide to improve your strategies and prepare for the coming year so that you can greet it with a bang. Of course, working with a digital marketing agency that can help you in every stage – from planning to implementation, will help ensure that you get the results you want next year.
FrameworkPros is a trusted digital marketing expert in St. Louis, Missouri, that can help you with local SEO and other digital marketing strategies. Contact us today to know more about what we can do for your business!