For any business, having a social media presence is crucial if you want more customers to find you. LinkedIn happens to be one of the best platforms for engagement. If you think most of your audience is on LinkedIn, then you better have a LinkedIn strategy in place. The problem is, it’s easy to dive into a strategy, log in once or twice a month, then forget about it.
Building an impactful presence on LinkedIn is like running a marathon and not a sprint. You need to keep creating and nurturing relationships if you want to see actual results. Only then will you reap the benefits of your social media marketing plan. Here’s what you need to do to be consistent and committed to your LinkedIn strategy.
Building a relationship with your prospects isn’t always fruitful in your first attempt. That’s because it usually takes multiple touches before they are ready to have a conversation with you. They’ll probably not even respond to your messages during those first few attempts. That being said, there’s no reason to give up. You just need to come up with a more thoughtful and personalized message that doesn’t sound like a hard sell. This will get their attention and push them to respond and be interested in what you have to say.
Once you’ve established a connection and they responded, you need to follow up, send content their way regularly, and focus on a commonality or an event that you both attended to further strengthen your relationship via LinkedIn. Just don’t overdo it to the point of spamming, which will only annoy your prospects instead of enticing them to have a conversation.
Consistency with your content is also an essential aspect of your LinkedIn strategy. It’s basically the meat and potatoes of your LinkedIn profile, so it only makes sense to publish valuable content consistently. This increases visibility and is actually one of the most potent tools you can use on the platform to drive engagement and traffic to your profile. Just having a great-looking profile with a complete set of information doesn’t cut it anymore. You need to publish content consistently that your readers and prospects will be interested in and where they’ll learn something from. Sharing, liking, and commenting on your connections’ content is also beneficial.
3. Profile Updates
Your LinkedIn profile isn’t a one-and-done type of deal. You need to update it on a regular basis. As you continuously share content and do outreach, more and more people are going to discover your profile along with those who regularly visit it. This means you need to always have an intriguing headline, an updated company logo, and profile, as well as a background photo to tie it all together. Your company information should also be accurate and consistent at all times so people won’t have a hard time trying to reach out to you.
Staying consistent is the key to succeeding in a social media platform such as LinkedIn. By following these steps, you’ll be able to create a robust company profile that has a great online presence that will drive more people to your business.
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