Social Media

Social media has been a godsend to many businesses around the world. With so many potential customers roaming the social media space, many businesses today can take advantage of an excellent opportunity to set up their digital marketing billboards to capture potential buyers. With that said, if your business is a high-end luxury real estate […]

The pitfall that many social media marketers fall into is in treating their social media follower count like it’s the bottom line. While having thousands of followers can help increase engagement, the end goal should always be in turning those followers into paying customers.  As many marketers are doubtlessly aware, a huge following doesn’t always

Many leaders in business hold a long-standing position that rarely changes over the years, but there are some key positions that are defined by its constant evolution. One of the senior executives that need to adapt at breakneck speed is the chief marketing officer, especially since marketing constantly shifts at every turn.  The most reliable

As a real estate agent, your number one priority is to make a sale. You post an array of home listings online, cater to your clients’ concerns and questions, and guide them from one house viewing to the next, all in the hopes of selling your properties to the right people! Aside from relying on

Social media is a vast world—a brand can easily drown in it, particularly those in the real estate industry. When used right, however, you can push your brand in ways beyond your goals. Social media, particularly for the real estate market, is an unparalleled tool that can influence a huge number of followers. You can

Social media marketing has grown tremendously over the past years, and many businesses have sworn by its effectiveness. In the world of real estate, marketing on social media platforms is a hot strategy as there are a considerable number of agents and brokers who get quality leads that lead to big sales through these social

Content is the backbone of digital marketing. It is “content” that you publish on your site, which is then shared by your audience and ranked by search engines. Essentially, it is what makes digital marketing possible.  Whether it is an article, or a video, or a social media post, your content is what will build

Given its immense power, managing social media can be challenging. The challenge magnifies when it comes to the real estate industry, as social media constantly evolves and changes. Your current audiences may not be the right people for your ads—after all, who would want to invest in hefty amounts of money just by seeing multiple

Many people think that real estate marketing is all about selling property, but the cornerstone of a successful business is to gather the right buyers. In a competitive industry wherein realtors compete for customers who are interested in buying, renting, or selling real estate, generating quality leads serves as a cornerstone of a winning sale. 

Social media has become one of the most prominent mediums in the market in catering to a wide variety of brands and services. It has even allowed companies to make a stronger connection to consumers online. Brands typically use this as a medium that enables them to not only promote their services but also to