Many leaders in business hold a long-standing position that rarely changes over the years, but there are some key positions that are defined by its constant evolution. One of the senior executives that need to adapt at breakneck speed is the chief marketing officer, especially since marketing constantly shifts at every turn.
The most reliable and strategic marketing can keep up with the changing virtual tides and seamlessly switch between different styles, scopes, and executions. In a digitally-oriented workforce wherein consumers and different industries alike rely on the internet, quality marketing is the key to climbing up the ranks and achieving success in a highly saturated marketplace.
Seeing the importance of marketing in highlighting the value of your brand to your target audience, hiring the ideal CMO is just as crucial since it will be the lifeline of your business. With that in mind, the list below explores some factors you need to consider when hiring a killer CMO:
Factor #1: Strategic Mindset
The best CMO should have the ability to analyze your performance and see areas that need improvement. It should involve a combination of identifying the nature of your branding, getting to know your target market, and everything in between to have a bigger picture of your progress.
A strategic mindset reveals your position in the industry, and what you can do to build a stronger synergy between your product, brand, communication, pricing, distribution, social media, and content to boost your growth.
More importantly, a good CMO should always have the dimension and craftiness to create unique marketing campaigns to drive your mission and tell your story differently every time.
Factor #2: Adaptable
The only constant thing in this world is change, which is why a successful CMO should be adaptable enough to stay up-to-date no matter the times and trends. A great CMO has the uncanny ability to identify consumer demands and apply it to your company’s tactics seamlessly, making this trait an edge that can put you ahead of the competition.
Adaptability means the CMO is always on their toes and ready to think on their feet, allowing your business to embrace change readily. This trait also complements agile executors, one that can prioritize specific campaigns and make it happen on the dot.
Factor #3: Data-Driven
Building a strong marketing strategy doesn’t happen overnight, nor is it possible without solid data to base your outline. With that in mind, a great CMO should be data-driven and identify all the important key performance indicators (KPIs) that can provide valuable insights.
Different angles of your metrics should clue you in on your progress and what you are missing, allowing you to leverage the information as guides to push your strategy in the right direction.
Whether it’s to improve your engagement rate, ramp up your click-through rate, and more, the best CMO can look at the entire story and see an opportunity to drive metrics-driven results before moving the needle.
Factor #4: Flexible Management
Seeing as the CMO is leading your marketing, it’s no surprise that one of the crucial characteristics that will make or mar their role is their management skills. If the CMO can manage large teams from different departments and disciplines, they can smoothly create stronger interpersonal relationships.
Killer CMOs with great management skills can also have the eye to spot top talents, opening up the possibility to hire better people and build a robust marketing team that would bring your vision to life. Of course, a reliable management style heavily leans on flexibility and adaptability too, especially since it involves aligning your coaching approach with what suits the current employee the most.
Factor #5: Decisive And Intuitive
Analyzing metrics means there are excess data that may add to the confusion for many, but c-level executives like your CMO should have the intuition to decide what’s best despite the ambiguity.
It could be a strong gut feel or an impressionable focus that can cut through the noise – either way, a successful CMO should be able to move forward and make clear, nimble decisions even with an overwhelming and convoluted data.
Think of it as a form of sixth sense that guides your logical checklist, one that pulls you to certain concepts over the others and builds your confidence in every decision you make. It’s a unique skill that can set you apart from like-minded brands, especially since it improves your empathetic abilities and ensure your business is attuned with what the consumer can benefit the most.
The Bottom Line: Exploring What A Rock Star Chief Marketing Officer Can Do To Bolster Your Company’s Growth
Marketing continuously evolves at a fast pace, making the saturated marketplace in the business workforce even more of a dog-eat-dog world. Even the best products or services won’t appeal to your target audience without quality marketing, which means it plays a pivotal role in turning your good business into a great one worth remembering.
Before you can establish a solid marketing team, you need a well-equipped leader with industry know-how to keep your strategy up-to-date and compelling at every turn. Hiring an expert and experienced Chief Marketing Officer can make all the difference in your company by putting your marketing efforts back on track and lead you to online prominence.
What Can We Offer You?
If you’re looking to fill in some gaps in your marketing, Framework Pros can add the missing panache and practicality to your team with our CMO services. Our packages include creating a strategic marketing strategy to help you attain more financial milestones and ensure your offer is engaging to your target audience.
Seeing as we are a digital marketing agency in St. Louis, we can offer dynamic marketing that incorporates social media marketing, PPC advertising, and SEO services to boost your visibility in more ways than ever before. Get in touch with us today and see what else we can do to catapult you ahead in this digital era.