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4 Effective Ways of Using Social Media Marketing for Real Estate Agents

Some of the most successful real estate agents utilize their social media as a great tool to engage with their clients and make their brand known. They treat it as an extension of themselves and capitalize on their competitive advantage. If you’re wondering how you can effectively use social media to get more customers, here are some tips for real estate agents to maximize their social media management and marketing strategies.

Utilize Hashtags on Your Content

Using hashtags is a great way to connect your social media content to a specific topic, event, theme, or conversation. They also make it easier to discover posts around those specific topics. With that in mind, you can easily use hashtags, especially popular ones, to increase your reach. A good strategy is to put it on the beginning, middle, or end of your post or comment, so your social media network will get your hashtags indexed,

However, as much as possible, you should avoid building on a new hashtag that isn’t so popular. Your efforts may only be wasted as it wouldn’t bring in as much result as tagging along with a popular hashtag.

Build Relationships with Your Followers

For real estate agents, one of the best ways you can make your audience trust you is through sharing quotes. By utilizing real-estate-related quotes, you can create beautiful graphics that your followers can enjoy and share. It doesn’t stop there. Testimonials and comments can also be used the same way. You just have to package them into share-worthy images for your followers. It won’t be long before some of your followers will start to share their own experiences about you and how you are as a real estate agent. With these types of content, you get to build better relationships with your followers and eventually allow you to gain more potential clients.

Post About Your Neighborhood

Like any good real estate agent, knowing your neighborhood and its surroundings is part of your branding strategy and a great way to show off your expertise. It’s great to show off your listings’ neighborhood as content for your social media account. This allows you to market your area to prospective buyers, and it also shows your passion and knowledge of where you do your business. 

For example, if there’s a new community center or school being built in the neighborhood, you should post about it. You can also feature some of the beautiful landmarks and destinations to entice people to come and see your city and maybe even decide to live there.

Post Your Listing on Facebook

Yes, posting your listings on Facebook is a good idea to drive some traffic to your website and promote all the properties you’re trying to sell. The majority of your posts may focus on customer interests, lifestyle, promos, and other updates, but every now and then, you should make it a point to promote your listings. Just make sure you keep your personality and your brand’s voice whenever you do this, so you don’t come off as a hard sell. Mention all the relevant and alluring details of the house, but make sure you keep it engaging.


Social media can be a significant lead generator for any real estate agent or company. It would be a waste not to capitalize on that. By following these tips, you can establish your presence on social media and continue to market your business at the same time.

Growing your business just became a whole lot easier because of digital marketing. FrameworkPros is a full-service digital marketing company in St. Louis, Missouri, offering SEO, PPC, CMO, and social media management services to help you grow your business. We utilize AI-powered technology to get better results and marketing ROI. Give your business the attention it needs by partnering with us today!

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