CMO

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The Business Aspects CMOs Should Focus Their Efforts On

The role of the chief marketing officer (CMO) has evolved significantly in recent years. Changes have allowed CMOs to break free from the marketing silo, relieve pressure to demonstrate marketing’s value, and take on additional responsibilities across the organization.  Today, CMOs are expected to do more with fewer resources. This means that they require assistance …

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Why Your Company Should Prioritize Building an Online Presence

Many people think that the hardest part of starting a business is the first stages of planning: conceptualizing, logistics, and product. Although this is partly correct, it isn’t the most challenging part of owning a business. It’s wrong to think that you’ve got it in the bag once you’ve started your company—there are future challenges …

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