Heading into 2021, it’s impossible not to notice the array of opportunities that your real estate business can capitalize on to recover and get a leg up on the competition—especially when it comes to boosting your website’s rank.
Although you probably haven’t stopped working on your search engine rankings ever since you learned about SEO, the recent effects of the COVID-19 pandemic may have sidetracked your progress for a bit. In the small span of time that you took off of your ranking efforts, however, the algorithm has changed immensely to accommodate the surge of new and fast-evolving players.
With your hard-earned rank slipping away as you continue to lag behind, you’re most likely wondering about what you can do to get back up to speed so that your online rankings start climbing again. Fortunately, however, there is no such thing as “too late” when it comes to ranking up and climbing to the top of first-page search results—even when you’re starting over again in 2021, where the pool of competition is larger than ever.
So, where do you begin?
Considering that SEO is a game of rules that constantly evolves and rewards well-built approaches, it’s important to brush up on the right strategy that you can use to game the algorithm to your advantage. If you don’t know where to begin as you rebuild your approach, however, then you don’t need to worry because we’ve got you covered with this list of helpful tips you can work with:
Tip #1: Start working on your content marketing strategy
If there’s anything “new” to watch out for when it comes to the latest successful developments in the world of SEO, it’s the advent of content marketing.
With algorithms and search engines becoming more particular towards ensuring user satisfaction and convenience, any ranking effort that is concentrated towards these outcomes is instantly rewarded. Once you start creating better-quality content such as articles, videos, guides, tutorials, and infographics to add to your website, you’ll be able to give your website a much-needed bump in the search results.
To hit two birds with one stone, you can further elevate the impact of your content marketing strategy by supplementing it with the use of a list of relevant primary and secondary keywords!
Tip #2: Don’t be afraid to take a page out of your competitors’ books
Taking cues from the strategies of your competitors and improving them is one practice that’s guaranteed to yield top-quality results when it comes to ranking high up search engine results nowadays.
It may seem like a rather unorthodox approach, but spying on your competitors allows you to spot valuable opportunities to turn your SEO game up a notch; after all, it’s most likely going to shed light on tactics you haven’t thought of. At FrameworkPros, in fact, we urge our clients to start investing in their competitor analysis and research because of how it helps them stay a few steps ahead!
Tip #3: Don’t forget about your metrics
When it comes to ranking high up the search results in different terms that you’re targeting, it’s important to understand that metrics are your best friend—so make sure to track them as closely as possible at all times.
Although the focus of the average “SEO Success Formula” is placed on the use of keywords or targeting, the fact of the matter is that a lot of good decisions and actionable opportunities can be found in one’s metrics. By the time you start analyzing your metrics more frequently, you’ll be able to uncover various key factors and openings that will serve especially well towards guaranteeing a constant rise in search engine results!
With 2021 freeing up more time for you to focus on different parts of your business one more, it’s important to take a moment and hop back on your search engine result ranking-related efforts. Through the help of the three tips mentioned above, you can easily get back on track as you continue to bring your website to the next level in terms of visibility for the rest of 2021!
Are you looking for a digital marketing agency in St. Louis to help you build an online presence for more sales and conversions? Get in touch with FrameworkPros! We specialize in providing marketing solutions for real estate businesses in the area. Work with us and upscale your marketing strategy today!