Online home buying has been on the rise as of late, as millions of people are looking to buy the perfect home. Considering the shift of the real estate market to the digital space, it’s imperative that real estate agents make the most out of the internet when it comes to marketing their services. Indeed, boosting your online visibility has become more important than ever if you want to thrive in the real estate industry.
One of the most powerful tools that real estate agents have is social media. Through social media, real estate agents gain access to millions of people that they can turn into potential customers. However, things aren’t going to be easy as you’ll need to wield social media properly in order to get the best results. So how do you go about doing this? To help you get started, here are four effective ways to use social media for real estate agents.
Invite People to Events and Seminars
Hosting events like homebuyer seminars is vital to being a real estate agent. This allows you to expand your network and gain more customers. Facebook is a great platform for getting the word out about an event. Due to the sheer number of people on this platform, you are maximizing your reach and are increasing the likelihood of getting more people to come to your event or seminar. Now, inviting people is only the first step. You’ll also want to make sure to post promotional material on the days leading up to the event. This will encourage people to go and may even get people who were previously disinterested in your event to attend.
Share Photos of New Listings
Since more people are buying property online, it’s important that you post high-quality photos of your new listings. Instagram is a great platform for this, as it is designed with image-based content in mind. When taking photos, we suggest hiring a professional real estate photographer. While you can opt to do everything yourself, the difference in quality will end up enticing more people and will do wonders for your listings. While it may not seem like a big deal, the photos you post can make or break how well you do as a real estate agent.
Create an Introductory Video for Your Team
Real estate agents need to be trustworthy. A great way to instill trust and confidence in your customers is to make an introductory video for your team. You can utilize platforms such as Facebook and YouTube for this, as they cater to a huge audience. By allowing potential customers to get to know your team better, you are essentially building a relationship with them. This will go a long way when it comes to bringing in new customers to your practice.
Show Off a Property in a Video
Lastly, you don’t have to stick to photos when it comes to showing off your listings. If you’ve got the time and resources to spare, we suggest utilizing video to give your potential customers a better look at a property. You can do this yourself or hire a professional team to help you out. What’s important is that you cover as much as the property as this will give potential buyers a better look at the property, which will help convince them to do business with you.
We hope this article proves to be useful when it comes to helping you maximize your digital platforms. Considering how important social media is nowadays, it’s in your best interest to make use of the ideas that we’ve listed above. Now, you don’t have to do it exactly as we laid out as we’re sure that you can provide your own creative way of executing the ideas that we’ve listed.
If you’re looking for a digital marketing company that can help you with maximizing your digital presence, we have got you covered. FrameworkPros offers innovative and data-driven solutions that can give you an edge in your industry. Get in touch with us today to see how we can help you!