Mastering digital advertising to keep up with new business trends is a very important thing to consider as a business owner. If you learn how to maximize your marketing investment, you will be able to get the profits coming in—even beyond what you are expecting!
If you are running a pay-per-click (PPC) ad campaign, here are the most important things to think about.
1. Review Your Account Structure
Knowing your account structure is vital to profit from PPC. Therefore, you should make sure you review it and optimize it to be the best it can be. If you fail to do so, you won’t be able to get your return on investment (ROI).
What you need to optimize first is the campaign. Make sure your theme is relevant. Then, decide on the proper ad groups that would work well. Ad groups are simply subgroups, so they have a more specific approach.
For your ad groups, you will assign some keywords. There are no limits to how many ad groups you can set, and each of them comes with keywords. So you won’t stretch your budget too thin, start with a small number and recalibrate once your performance metrics come in.
2. Ensure You Use the Right Keywords
One of the most crucial parts of digital marketing is using relevant keywords. The keywords you decide on will dictate how successful your campaign will be.
As a real estate investor, think about what words you would use when you look up certain things on Google. What do your clients type when they want to buy? What real estate terms do they want to know more about? If you wish, you can also use Google Keyword Planner to find the perfect keywords for your ads, as it will recommend the most valuable keywords to use.
3. Find Your Unique Selling Proposition
Yes, you might get the best keywords, but here’s something to remember—you’re not the only real estate investor advertising on Google. What can separate you from the rest? That’s your Unique Selling Proposition (USP).
Here’s what you should think about. Identify your client’s needs and think about incentives you can offer them. Some possible USPs are how quick you are in handling offers, the modes of payment you accept, your turnaround time, and the market value you offer.
4. Write Solid Ad Copy
Ads are not a one-size-fits-all solution, and you should design them with targeting in mind. Choose a specific demographic to cater to and work from there. The keywords you choose should be targeted for them, and the ad you design should do the same.
5. Develop Strong and Effective CTAs
When designing ad copy, the main thing you should never forget is designing a Call-to-Action (CTA). Simply put, these are statements that entice people to take action to purchase your product or avail of your service.
CTAs offer a strong pull to trigger the reader into doing something favorable to you. With PPC ads, your CTAs call on people to click towards where you want them to go. Doing so will boost your click-through rate, which is the efficient ad creation process you want.
The Bottom Line
PPC campaigns are an excellent digital marketing strategy that you can utilize, especially in today’s highly competitive business environment. With these tips, you give your business the chance to get ahead of the competition, even those who do PPC strategies, as well.
If you want to learn more about digital marketing solutions in St. Louis, work with FrameworkPros. We offer solutions for successful marketing campaigns, particularly in social media management and PPC advertising for businesses, including real estate investment. Book a free consultation call today!