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How to Improve Your Real Estate Blog with SEO

As a real estate agent, having a website is an excellent opportunity to boost your online visibility and reach more potential homebuyers. It’s essential that you put out content that can support your craft and attract the interests of your clients to buy properties from you and no one else.

Aside from having clients browse through your house listings, another way you can lure them into spending hours on your website is through blogging. You can enhance your customer engagement by publishing articles and posts related to real estate.

By utilizing search engine optimization (SEO) and applying it to your real estate blog, you can showcase your skills and talents as a reliable agent and convince buyers to visit your site. If you want to know how to apply SEO to your blog content effectively, keep reading below. 

You Should Consider List Articles

List articles are commonly known as listicles. They are a recognized form of online content that’s a must-have for your real estate website. List posts involve providing simple information that contains shorter paragraphs, so they aren’t too text-heavy. If you’re having trouble coming up with relevant topics, you can ask the help of a digital marketing company.

Since most users have quick attention spans that are growing shorter by the minute, listicles are a great way to keep them interested by throwing in photos or videos of the properties. To make it more effective, you could also include useful links so that buyers can check out other related blog posts or listings. 

You Should Think of Writing About Local Events

Each time you find out new establishments are opening near the homes and properties you’re selling, it’s a good idea to write about them. Whether it’s a new restaurant, salon, gym, or any other business that you know consumers will benefit from, it can also help your site’s traffic.

Talking about local events uplifts your SEO content because you’re taking the initiative to provide your customers with everything they need to know about the area they want. It will also prove that you spend time discovering the places where your properties are located. In turn, your website appears more on local search results and improves your online presence.

You Should Try Answering Clients’ Questions

You can expect every homebuyer to always have questions regarding property listings and real estate. To make things more convenient for them, instead of waiting for people to message you directly about their concerns, it would help to post about it instead.

Giving buyers advice by compiling their most commonly asked questions and posting detailed answers about it on your blog convinces them to keep visiting your site for updates. Since you can also consider focusing on particular properties, your SEO will improve your local online ranking. 


These are just some ways you can utilize SEO content to help improve your real estate website. Remember to produce listicles, write about local events, and publish posts regarding your clients’ questions. Blogging takes time to perfect, but once you get the flow of it, you can keep producing content targeting specific locations and drawing in the right buyers.

Are you looking for an SEO company in St. Louis, Missouri, to help manage your real estate website? FrameworkPros is dedicated to providing digital marketing solutions, including SEO, PPC, social media management, and CMO services. We want to help boost your online ranking, enhance your web traffic, and generate more revenue for you. Get in touch with us today so we can start analyzing your website’s performance!

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