COVID-19 continues to wreak havoc on the country, and Missouri isn’t spared. Vaccines are rolling out in various areas, but the light at the end of the tunnel remains to be seen. For one, the long-term effects of the pandemic are still unknown. Although the real estate industry in St. Louis remains to thrive, the acceleration of the digital world means an increase in competition.
As such, real estate companies are compelled to continue innovating and refining their advertising campaigns. One of the most effective ways to amplify your digital presence is through pay-per-click (PPC) advertising, which allows companies to run targeted campaigns that help you gain qualified leads.
The question now stands—how do you ensure that your local real estate brand enjoys a good ROI? Thankfully, we’ve curated all the best ways to amp your PPC campaigns for 2021 and beyond—even amid a pandemic:
1 – Pay close attention to quality scores
Taking a look at your ad’s quality score allows you to determine the quality of various aspects regarding your marketing campaign, such as the clickthrough rate (CTR). This tells you how well your ad copy is written.
You need to determine if your ad is relevant to your target audience because if it’s not, then your ads will only fall on deaf ears. Your ad needs to be relevant to your target audience—if you’re aiming to sell your products or services to home sellers, for example, your ad copy needs to appeal to them alone. Producing an ad copy for both buyers and sellers would not be productive.
You also need to check if the landing page is relevant to the ad copy. For instance, if your advertisement is for townhomes, it would not be advisable to redirect your audience to a page with generic listings such as homes, condos, and apartments.
2 – Trust in virtual reality
The realm of real estate is one of the industries that virtual reality (VR) software can significantly affect. As a result, incorporating VR technology into real estate marketing strategies is becoming increasingly common.
Through VR technology, you allow your viewers to have virtual tours around the properties. This allows your audience to have a more immersive experience and can even give them the option of viewing the properties with different wall colors and other customizable aspects.
It also allows for a safer option for your prospects to view the properties, and they don’t have to worry about the risks associated with viewing the properties in person.
3 – Keep your audience strategies focused
Navigating through Google’s policies can be daunting, especially for real estate professionals. While you’re not expected to spend half the day trying to get perfect bids for your target search terms, keep in mind that it’s important to keep it part of your overall strategies. Thanks to a myriad of innovative tools, you’ll now be able to focus on things that matter most, including the following elements of your company:
- Clearly defining your audiences
- Identifying the right keyword match type for all keywords used
- Regular analysis of search terms that drive traffic the most
The Bottom Line
PPC campaigns are lucrative investments, which is why companies all over the world continue to trust in its capabilities. Despite the onslaught of COVID-19, keep in mind that the digital world is thriving—which should be enough reason to invest, refine, and create PPC strategies. That said, make sure to keep the aforementioned tips in mind as you brainstorm and plan away!
For the best PPC advertising solutions in St. Louis, MO, FrameworkPros has you covered. We offer you the right mix of digital marketing efforts, ensuring that you have access to only successful campaigns. Boost your online visibility and drive more traffic to your website—reach out to us today.