As a real estate agent, your website is one of the most important digital marketing tools you have. It works 24/7, trying to attract potential property sellers, buyers, or tenants who might be interested in your listings. Considering that 52% of homebuyers also go online to search for their dream home even before they call a realtor, you really have to make sure that your presence on the Internet is vital.
However, it’s not enough to have a website because you need to ensure that you are ranking high on the SERPs. This is especially true, as a study showed those that land the top spot on a search engine result page gets 28.5% of the traffic while the one on the tenth spot only gets 2.5%.
So, how can you boost SEO for your real estate business? Framework Pros, St. Louis’ trusted SEO company, offers some helpful tips:
Perform an SEO Audit of Your Website
Before trying out new strategies, you should first know where you are and what you’re working with. This is the best way to assess the current health of your real estate website. You can also use Google Analytics and Google Search Console to know your website deeper. These will give you a view of which content is working and which is not and any technical issues the site might have.
Google Search Console will also give you an idea as to which keywords you are already ranking for. Similarly, you need to check other metrics like your organic traffic, bounce rate, the average time users spend on your pages, and more to get a better idea of your site’s performance.
Publish Content That Offers Value to Your Audience
Keep in mind that you can’t just post about any random topic you want to talk about. Put yourself in your audience’s shoes and ask yourself what you would want to know – what questions you have that have something to do with real estate. If you were a buyer or a seller, what type of information would you find useful? Ask such questions and then answer them through your content.
For home buyers, some of these questions include “How can I get a home loan?”, “What does the home buying process involve?” and more. Sellers, on the other hand, might want to know “How to improve the value of your home” or “How long it takes to sell a property.”
Promote Your Real Estate Services (and Your Content) on Social Media
If you want to get more people to know about your real estate business, you need to be active on social media. As such, create engaging content and link them to your website. You can also post photos and general info about listings in your area. In fact, you should use Facebook Ads and go on Instagram to promote properties and upcoming events.
Make Sure You Have a Google My Business Page
Today, you will need to set up a Google My Business account to put your business on the map. When you have an account, every time someone does a local search for realtors and agencies in the locality, your business will come up, and you get a higher chance of getting those people’s business. For this reason, make sure you have all your information complete on your profile, including the address of your office, phone number, email, and office hours, among others.
Today, it is crucial for real estate agents to have an online presence, especially because most people choose agents with a good reputation online. These are those with a professional site and someone who knows what they’re talking about based on the content they publish.
However, because of your busy schedule, taking care of your website’s SEO might be too much work for you. As such, having a reliable agency that offers expert SEO services is the best solution for you so that you can focus on your work while professionals work on boosting your online presence.
Framework Pros is a reputable digital marketing company in St. Louis that can help establish your real estate business as one of the authorities in your industry. Contact us today so that we can talk about how we can help you!