Real estate agents constantly need to keep up with an ever-evolving market. And with the rise of digital media, building an online presence is paramount if you want to generate leads. Relying on traditional marketing alone will cut you off from thousands of potential clients, especially since modern competitors will likely move ahead with an advanced digital marketing strategy.
When it comes to getting your foot in the door, most start with a website. However, a pretty-looking site is not enough to drive traffic to your business, especially if it lacks purpose and distinct branding. Many people believe plenty of confusing myths about real estate websites, but we’re here to clear the mess so you can make better decisions before your big launch:
Myth #1: You Can Achieve the Same Quality and Effectiveness Using Templated Websites
It’s true that agents can save hundreds to thousands of dollars by opting for free web templates. After all, it allows you to look visually presentable and house all the information your market needs, right? Unfortunately, consumers are now tech-savvier, so they can immediately tell if your website lacks originality.
Real estate agents need to have a strong branding just like any other business, so going for free templates that are glaringly obvious will lose your sense of uniqueness. This will make it difficult for your consumers to recognize your business, which will also hurt your search engine ranking in the long run since your content will look copy-pasted.
Myth #2: You Can Leave Your Website Alone Once It’s Launched
Successful websites keep evolving, so allowing your online presence to stagnate will hurt your business by taking traffic away from your website. After all, it serves as the heart of your marketing strategy, so you need to continually make changes and update content, especially since search engines prioritize active websites.
Posting regularly will also boost your online authority, which will increase your credibility in both the eyes of Google and your potential clients.
Myth #3: You Need IDX to Provide a Great Browsing Experience
Many new real estate agents opt-out of having a website because they can’t afford to incorporate IDX, like other multi-million dollar companies like Realtor and Zillow. However, you don’t need to burn holes in your pocket to get an IDX solution as automatic listing feeds don’t necessarily support all real estate boards.
It also won’t help your SEO strategy, so there’s no reason to focus on getting an IDX since there are other digital solutions that can build your authority.
The Bottom Line: Attracting Leads and Boosting Real Estate Sales Using Digital Marketing Solutions
If you’re looking to fill in some gaps in your real estate marketing, Framework Pros can drive your leads to newer heights with our CMO services. Our packages include creating a strategic marketing strategy to help you attain more financial milestones and ensure your offer engages your target audience.
Seeing as we are a digital marketing agency in St. Louis, we can offer dynamic marketing that incorporates social media marketing, PPC advertising, and SEO services to boost your visibility in more ways than ever before. Get in touch with us today and see what else we can do to catapult you ahead in this digital era.