marketing strategy

Setting Up Your Real Estate Marketing Strategies for 2021

Digitalization is the future of business. And that includes real estate.

Nowadays, you can find almost anything online, and people prefer it that way. It’s much more convenient and cost-effective. So, if you haven’t gotten your real estate business on the net yet, it’s high time that you do. Don’t be left behind in this digital craze!

Now, it’s quite understandable if you don’t really know how to set up your real estate business online. Thankfully, you can consult experts such as a digital marketing company to help you get started. Here are some tips on real estate marketing strategies from digital marketing agencies.

Stay Updated on Social Media Marketing Trends

People are constantly on mobile, and most of the time, they’ll be browsing through various social media platforms. This makes social media a great place to advertise your listings.

Have a Content Calendar for Posting

While knowing what to post is extremely important, knowing when to post could be just as crucial. You could put out amazing content, but it could all be for nothing if people aren’t there to see it. It’s important to know the peak times for your target audience. This includes the days of the week and the time of day most people in your target audience are online.

Join Facebook Groups

There’s a private or public group for just about anything on Facebook. You can join real estate groups in your location or other location-based groups in your area. This allows you to really focus on a certain group of people and market towards them. Facebook groups also allow you to engage more with your target market.

Engage in Real-Time with Facebook and Instagram Live

Facebook and Instagram Live videos allow for a more organic interaction with your audience. These videos put a face to a name and make interactions with a brand feel more authentic. You could try a virtual tour of a property or maybe answer some questions from your audience.

Use Paid Ads

Paid ads can help boost a business’s online visibility. By clicking on the ad, the user can be redirected to your website’s landing page. Paid ads make use of keyword research, identifying what your target audience typically searches online. With the help of a digital marketing company, you’ll be able to study your target market and even your competitors.

Have Effective Web Design

Effective web design is one of the ways you can improve your search engine optimization (SEO). If you don’t have any experience in web design, you can hire a digital marketing agency to help you out. But to help get you started, here are some tips on creating an effective web design.

Avoid Clutter

A user should be able to easily navigate through your website. A cluttered website could discourage users from engaging with your content. 

Make Sure All Pertinent Information Are Included

Your website should also contain all the information your target market would be looking for. This includes ways to contact you, complete information of your property listings, and clear and high-quality photos of your properties. 

Extra Helpful Features

As an added bonus, you can also include some cool and helpful features like a home valuation calculator. What’s important is that you maximize your site and think of your target audience through every step.


The world of real estate is slowly but surely penetrating the digital landscape. Don’t get left behind, and start building your online presence now. There are many ways to develop real estate marketing strategies, and the few we’ve mentioned above are just some that you can use. If you want a more in-depth plan for your real estate business, a digital marketing company can be just what you need.

Need help with your real estate business’s digital marketing? FrameworkPros is a digital marketing agency in St. Louis that caters to your advertising needs using Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Management, and more. Get your site started and contact us today!

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