The way business is conducted in the real estate industry has changed greatly. Gone are the days when the first thing potential buyers and sellers would do was call the local realtor. The majority of initial interactions in real estate now begin online, with buyers searching for listings and sellers looking for the best ways to sell their home.
Given the current real estate landscape, it is paramount for every agency to invest in the skills of a digital marketing agency. With the right marketing partner, you can have access to the new tech-savvy generation of property buyers and sellers.
To that end, we have created this list of real estate marketing tips and tricks from the most innovative and creative minds of our digital marketing agency. With no further ado, here they are:
1. Have a Well-Designed Website
The internet has become a savage and highly competitive place. The user experience is now something many businesses must take into account. As such, the need for a well-designed and easily navigable website is an absolute need. The qualities your site needs are:
- It should be mobile accessible, since the majority of web browsing is now conducted on mobile devices.
- It should load quickly, since just a one-second load time delay can cause a 7% drop in conversions.
- It should have clear and easy navigation.
- It should have the contact details of related services, such as lawyers, movers, home inspectors, mortgage brokers, and so on.
New features such as live chat might also help. The more easily accessible your services are, the better your chances of scoring that new client or listing.
2. Invest in Pay-Per-Click (PPC) Advertising
Nearly all business transactions online start on Google. To gain the advantage over other competitors in the area, it might benefit your agency to invest in a PPC Ad campaign. A PPC Ad campaign will put you at the top of searches for keywords related to your services. It means that when your potential clients search for “real estate agency in St. Louis,” your website will be the first thing that they see.
The beauty about PPC Ads is that you only pay when people click on your links. Just make sure to consult your digital marketing agency about your PPC ad campaign to make sure you’re using the right keywords.
3. Think About Search Engine Optimization (SEO)
As we’ve mentioned before, the first step in many online transactions is on search engines. That makes SEO a top concern for your agency and its website. The wonderful thing about SEO strategies is that they permanently strengthen your website’s ranking. Though it is a long-term solution, the benefits of a good SEO campaign are not something you can live without.
4. Host Virtual Tours
Now more than ever, it is important to give your potential clients and buyers options to explore your listings without ever leaving the home. Virtual tours are a fantastic way to let people see and explore your beautiful listings at their convenience.
These virtual tours also serve as a form of video marketing, which is at the forefront of digital marketing today.
The market might be fickle and unforgiving, but with a well-structured marketing plan, you could survive all the dips in the market and ride the highs. With the help of an expert digital marketing agency, you could reach new heights in real estate.
If you’re looking for a digital marketing agency in St. Louis, send us at FrameworkPros a message. We offer SEO, PPC advertising campaigns, and Social Media Management for businesses of all sizes.