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4 Digital Marketing Strategies to Grow Your Real Estate Business

The great thing about being involved in the real estate market is that people will always need homes to live in, no matter how the times change. Many jobs have grown obsolete thanks to the rapid development of technology, but helping people find their dream home at a price they can afford is something only real estate agents can do. 

However, real estate agents have had to contend with the digital world, especially in getting themselves in front of their target audience. For any business to succeed these days, they need a robust online presence, which means you’ll need to adjust your branding strategy to boost your online visibility. Here are four tips to help you accomplish this:

1. Determine Your Niche

To get started, you’ll have to establish your real estate niche. Reflect on the types of properties you sell, the neighborhoods you prefer, the price range of homes you specialize in, and the kind of buyers and sellers you want to serve. The more specific you get, the better, as it will tailor your marketing strategy and website accordingly. Every part of your marketing efforts will be based on advertising your niche, so make sure to decide on this before anything else.

2. Create an Attractive Website

Your website will function as your virtual doorstep, the online information hub that encompasses everything about you and who you are as a real estate agent. It essentially acts as a salesperson that never sleeps or calls in sick, as it constantly advertises you to curious visitors. With that in mind, you’ll want to work with a digital marketing company to make sure your website is highly convertible, looks attractive, and uses a solid IDX listing program. 

Customize your website to highlight your niche, the types of properties you specialize in, and other qualities you want your visitors to know. An SEO company can also optimize your website to make sure it ranks high on Google, increasing your chances of being discovered by your target market. Additionally, all your marketing campaigns will direct users to your website. You’ll need to make sure it’s full of helpful information appropriately formatted and adjusted to any screen size since many potential customers will browse with their phones.

3. Build an Active Online Presence

Dominating social media is an excellent way to grow your real estate business since it does a superior job of putting yourself out there and attracting your target audience. However, not just any social media platform will do; you’ll need to know where your potential clients are. Focus on Pinterest, Facebook, and Instagram, as these are proven to be the most effective platforms for real estate agents. Film videos of the properties you’re selling and share them on your social media to attract more attention, and you’ll eventually build a following, which can turn into your client base. You’ll also need to brainstorm for other content to upload to keep your followers engaged and interested in your profile. To produce more specialized content, digital marketers in Missouri can help you create localized content and social targeting ads that will appeal more to your target area.

4. Produce Video Content

Video has skyrocketed in popularity over the last decade, making it an essential part of your marketing strategy. The real estate industry is heavily dependent on visual appeal and optics, particularly when swaying buyers to show interest in a home before visiting in person, and videos can help you with that. Conduct walkthroughs of properties and do live videos to take your followers along with you. You can also create videos that divulge interesting insider information about the neighborhoods you specialize in, answering your potential customers’ most frequently asked questions. The more you create exciting video content, the more you’ll boost your online visibility, encouraging people to entrust you with their real estate needs.


Creating and maintaining a robust online presence is crucial for real estate agents to stay competitive and relevant. By following these strategies, you can rapidly grow your business, expand your client base, and enjoy more success like never before.

FrameworkPros is a full-service digital marketing agency in St. Louis offering social media management, search engine marketing, pay-per-click advertising, and other services to draw more traffic to your website and get you more sales. We use the most advanced tools and techniques to get you better marketing ROI and improve your website’s SEO performance. Contact us today to learn more about what we can do for you!

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