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3 Reasons to Apply a Social Media Strategy as a Real Estate Agent

No business was left unaffected by the chaos brought about by the relentless COVID-19 pandemic. Even the real estate industry felt the crisis’s impact when agents started losing potential homebuyers who suddenly changed their minds because of the uncertain future that lies ahead. Despite the many challenges that remain this year, plenty of realtors are hopeful that 2021 will be different and provide better chances for agents to get back on track. 

In the past year, with everyone staying inside and limiting physical interaction, the internet became everyone’s place to be. People depended on social media platforms and websites to keep them preoccupied, giving various businesses a chance to recover. As such, to keep yourself in the market, you shouldn’t limit yourself to in-person meetings and traditional marketing methods anymore. Instead, you must learn to boost your online visibility, especially at a time like this. 

Keep reading below to find out how social media can help showcase your value as a real estate agent, allowing you to acquire the outcome you want.  

Social Media Attracts More Clients

When you decide to utilize a social media strategy to your advantage, you can provide your prospects with an effective way to discover your property listings without meeting in person. There are plenty of platforms you can use, such as Facebook, Instagram, Twitter, and YouTube.

If you are a real estate agent who has been depending on traditional forms of advertising throughout your career, you will need a digital marketer’s help to get used to modern ways. They will help you set up your account, share your listings on your social media accounts, and wait for interested buyers to reach out to you regarding their queries.  

Social Media Offers Convenience

With modern technology constantly evolving by the day and releasing new updates and trends, it’s about time you get with the program and navigate your way around the web. If you want to remain in the competition, you have to step up your game as a real estate agent and find out how to build your online presence. Luckily, promoting your services on social media isn’t too complicated with a social media marketing agency by your side. 

Social media marketing is necessary to expand your reach online because it’s where you will find most of your potential clients waiting to discover new properties. When you bring what they need to them, they won’t have to look anywhere else.

Social Media Caters to All Ages

It doesn’t matter if you’re new to the real estate industry or you’ve been a long-time agent who still has the undying passion for selling houses and making families and individuals happy. While it can be more challenging for the older generation to have a good grasp of modern technology, it isn’t entirely hopeless.

You still have time to catch up and learn all the ropes about using online platforms to promote your house listings and services. If you can’t summon the energy to do your own research, it will be best to reach out to a digital marketing agency to teach you everything you need to know to be on the same level as other agents. 


Now more than ever, you need the internet to help you stay on the radar of real estate and have a better shot at meeting prospects and closing deals. Through social media management, you can attract more clients, provide convenience to homebuyers, and have the chance to learn despite falling behind with technology. It is never too late to improve your marketing tactics, so long as you gain the confidence to begin now.

Are you looking for a digital marketing company in St. Louis to help expand your firm’s reach online? FrameworkPros offers digital marketing solutions like SEO, PPC, social media management, and CMO to uplift your online visibility, receive traffic, and drive your sales. Get in touch today to begin working with us!

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