Over the years, technology has transformed drastically, becoming smaller, more powerful, and more efficient. It allows marketers to do has increased significantly, turning many activities that were once challenging into nothing more than a walk in a park.
The real estate industry, in particular, has enjoyed plenty of advances thanks to the continued improvement of technology. Communicating with clients has become more accessible, setting up email lists is so much simpler, and so on. Marketing has also become a lot easier and cost-effective. One such cost-effective marketing method is pay-per-click advertising or PPC.
If you are still struggling with your real estate marketing efforts and have yet to try out PPC, we highly recommend giving it a go. Here is why:
1. Maximizes the budget
One of the most significant advantages of PPC is its ability to target specific customers. As a result, the budget you set for this marketing strategy can be used to its maximum potential. For instance, you can select a geographical area where you want your ads to appear. This ensures that the money you spend on the strategy will only be dedicated to the local population. This stops problems such as your ad appearing in another country, essentially wasting your money if you are not doing business there.
In other words, PPC’s ability to target customers helps you avoid wasting advertising money on people not interested in your products.
2. Retargets old customers
If you are unaware of what retargeting is, it is advertising to customers who have already made a purchase or visited your website. Also known as remarketing, this is generally done as a reminder to your customers that you are there with the services they need.
In other words, it is a gentle push to get them to come back to you. You can do this quite effectively with PPC, readvertising your offerings to your clients and customers who are familiar with who you are and have shown interest in what you do. Retargeting can either be done to share new offerings or motivate them to finally seal the deal.
3. Accurately targets customers
As we already mentioned, PPC is well known for its ability to target specific customers. PPC allows you to set multiple parameters to help you target a specific group of people. For example, you can target people by geography, by online behavior, or even by keywords they use in their queries. All these factors ensure that your ads only ever appear to people interested in what you have to offer, maximizing your budget and improving your conversion rates.
In summary, pay-per-click advertising is a highly effective marketing strategy for the real estate industry, all thanks to the benefits mentioned above. That said, while PPC advertising results are quite quick, this does not guarantee that these will be the best results for you.
Plenty of time and effort are needed to tweak the strategy and find the sweet spot between ad spend and results. If you are struggling with that, do not be afraid to work with digital marketing agencies. With their expertise, you might get to enjoy the best PPC implementation possible to maximize your marketing results and more.
Framework Pros are digital marketing experts, offering services like SEO, PPC, and more. If you are looking for a digital marketing agency in St. Louis to help you with your PPC efforts, work with us today!