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4 Strategies to Create a Solid Real Estate Marketing Plan

The real estate market continues to rise as property listings are often harder to find, and home prices constantly rise. In fact, the St. Louis Business Journal stated that there is a strong demand for single-family homes in the city from buyers with multiple offers. This may seem like good news, but as a real estate agent, it means you have to do what it takes to rise above your competition, create more leads, then convert them into clients. The best way to do this is to create a solid marketing plan. Here are some proven-and-tested methods you can take to make one:

Set up social media channels for your real estate brand

Boosting your online visibility is one of the most important ways to attract potential clients. To actively market your expertise and services, build an active and engaging social media presence. Use these platforms to share interesting content, engage your audience in conversations, and start a dialogue that will allow your prospects to learn more about you and your industry. 

Note that recklessly posting on social media does not guarantee a strong social media presence. It involves careful planning, so make sure you work with an experienced social media management team.

Build a mobile-optimized real estate website

Once homebuyers start looking for their dream house, many use search engines to find a real estate agent who can assure them of a hassle-free house buying process. Keep in mind that the competition is tough, so you need a well-designed, informative, and up-to-date website. This platform showcases what you can do for your clients, and your prospects can use it to reach out to you when they are ready to purchase a property. 

Make sure that your website is well-optimized to search engines and contains engaging content specifically for your audience. Consider seeking SEO services to achieve this.

Share informative content on your website

It’s not enough to simply build a website. You have to fill it with interesting content that highlights what you can offer to your target audience. It is a chance to show that you are an expert in the industry, so make sure that you post content consistently. You also have to emphasize why you are the right person to help them with their home buying or selling process. Don’t forget to include relevant keywords to optimize your content for search engines.

Utilize email marketing

Many real estate agents think that using emails to promote their services is no longer effective. You can use this to your advantage to set yourself apart from them by using email marketing to keep in touch with your current and potential clients consistently. It lets your clients know that you value them. 

For example, you can send simple, cheery greetings, like “Thank you for subscribing” or “Happy holidays.” The more you reach out to them, the more likely they will consult you for your services.


As a real estate agent, you need to craft a well-thought-out marketing plan to stay ahead of the competition. Keep in mind that the real estate decisions of property buyers and sellers heavily depend on what they see on search engine results, which is why you have to follow the strategies listed above. You can also work with a digital marketing agency to help you build a strong online presence.

Grow your brand by partnering with FrameworkPros, a digital marketing company serving clients in St. Louis, Missouri. We specialize in SEO, PPC, social media management, and CMO services. Contact us to learn more about how we can help you!

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