SEO and PPC Strategies: Our Guide for Real Estate Marketing

The Internet can be a valuable marketing resource for your real estate business, but you have to be strategic about ensuring you can get the most out of your budget. One of the most effective ways to do so is to combine your search engine optimization (SEO) plan with pay-per-click campaigns. But how exactly can you execute this successfully?

This article will discuss what you and your real estate team can consider when investing in your business’s SEO-PPC strategy. Take this as an opportunity to be more industry-disruptive online, allowing you to widen your client base and expand your professional services in different niche markets. That way, you can reap the benefits of your profitable ventures! 

The Main Benefits of SEO and PPC in Real Estate Marketing 

Your main goal with SEO is to ensure your website and other online platforms rank on search engine results, enabling you to reach customers effectively based on their needs and interests. On the other hand, running PPC campaigns are more tailored to the effectiveness of brand retention and customer engagement as different users click through your advertisements. Remember the following benefits as you continue to improve your digital marketing plans.

Increased buyer engagement for your listings 

Every real estate agent and business owner knows that they have to turn to the Internet as a means to market their property listings. However, they may be struggling to stay consistent as they want to rise above the competition. 

Luckily, if you tailor your PPC campaigns to complement to your business website, you can bank on constant clickthrough rates since many users are coming for the search results through SEO. You just have to update your campaign runs with effective, market-relevant keyword research, online traffic analysis, and video production to stay ahead in your niche market. 

Improved online visibility

SEO and PPC are almost ubiquitous in every business’s ventures into the online marketing space. They seem to be the golden standard among many markets, especially as many real estate markets continue to feel the effects of reduced physical interaction and lockdowns due to the pandemic. If your business invests in SEO services and different PPC initiatives, you can improve your online presence! 

Tips for Running an Effective SEO-PPC Strategy 

Utilize the following practical tips to guide your real estate business toward effective online marketing: 

Prioritize seamless keyword research integration

The good news about incorporating your SEO strategy with PPC campaigns is they both rely on keyword research to meet online customer needs and preferences. As such, you can find ways to think about your SEO approach to your niche market based on the PPC’s gathered information. 

For instance, you can use keyword research information from your PPC campaigns as a reference for SEO. These terms are used by your prospective clients when looking for the perfect real estate company. Don’t forget to consult with an experienced digital marketing agency to execute these plans efficiently! 

Utilize Search Engine Results Page (SERP) opportunities

One of the best ways to utilize the SEO-PPC approach is to let each marketing strategy fill in for the other’s weaknesses, especially when considering the SERP. For instance, due to changes in the real estate market, you may have to realign your website’s SEO capabilities to rank higher on the SERP. Fortunately, you can use PPC campaigns as a boost to keep your site marketable, enabling your real estate business to sustain its online presence!  


Integrating SEO strategies with PPC advertising is no easy feat. Fortunately, you now have the working knowledge necessary to get started. All you have to do is work with a professional digital marketing company to navigate the online space and become market-relevant with each launched marketing campaign. Get your real estate business noticed today! 

Are you looking for effective SEO services and professional PPC advertising for your real estate company in St. Louis? We at FrameworkPros can offer you the best marketing solutions to help you become more competitive and meet profit projections. We use state-of-the-art AI technology, allowing you to have a more intelligent approach to the digital marketing space. Invest in our solutions to reach your target niche and become a leading real estate business!

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