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3 Ways to Boost Your Real Estate Website’s Online Visibility

Getting fresh views and clients to your site or property listings is critical in real estate and home purchasing. Social media and search engine traffic are two of the most effective strategies to sell a property online. 

It’s not simply a question of understanding how these traffic sources function; it’s also a question of knowing what content to develop and how to target the correct audience.

With that in mind, look at some of the greatest methods to optimize your site’s content and listings to boost your online visibility, SEO ranks, and social sharing.

Boost Search Rankings and Social Shares with External Linking 

The major players of the real estate industry have multibillion-dollar marketing expenditures and advertising campaigns that constantly drive fresh visitors and backlinks to their websites. 

It’s critical for homeowners or realtors who want to create their listing site to concentrate on backlink development.

This may be as simple as linking your social profile pages to your website and sharing as much as possible elsewhere. It’s also good to write guest articles for other sites in your niche industry and develop original material for your site.

Improve SEO by Using Geographic Location Keywords

Although billions of people focus their internet usage on social media, billions of people still use Google and Bing daily, especially those wanting to purchase or sell a house.

With this in mind, it’s critical to use localized keywords to boost the indexing of individual listings, mini-real estate sites, and everything in between.

You’ll have a far better grasp of how to achieve the same for your website if you look at how they were able to rank higher in Google and increase traffic.

Make sure the city, state, and zip code are given in the page’s title or article, inside the H1 or H2 tags on the page, and definitely within any written content or descriptions for the best results.

Finally, if you’re a homeowner looking to offer your property “for sale by owner,” it’s a good idea to look into creating a microsite with WordPress. This free content management tool will take the guesswork out of content development and SEO while making the process more efficient. 

Of course, you can always hire SEO services if you need a professional to do everything for you. 

Pay Special Attention To Video Content and Mobile Users

Now that more people use their mobile devices to access the Internet and social media sites like Twitter, Facebook, and Instagram, video content is hailed as a priority among marketers. 

Of course, you’ll want to utilize high-quality photographs for listings, but there are also significant benefits to using online video—particularly if you’re using social media.

One of the most prevalent reasons why realtors and house sellers do not use video is because they do not know where or how to begin. Thanks to the Internet’s power, there’s no need to acquire a camera, employ a production team, or get lost in the process anymore.

Suppose you wanted to promote a house or property online instead of a standard slideshow of photographs. In that case, you could produce a whiteboard explainer film that focuses on the finest selling aspects of your property or why a family would appreciate living in a given city, town, or geographic area.

Anything is possible when it comes to explainer videos and videos. When it comes to potential buyers and property listings, you’ll want to ensure you have plenty of resources and material to pique their interest.


Whether you’re selling your first, second, or hundredth house, knowing how to advertise and sell homes online efficiently is a major advantage. Make sure you think about each of the possibilities listed above, and then sit back and watch the new customer views, showings, and purchases pour in! Get the best results by hiring a digital marketing agency in St. Louis. 

FrameworkPros is a digital marketing agency in St. Louis that offers packages that include Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Management, and Chief Marketing Officer (CMO) services to help you increase your online exposure, traffic, and revenues. Reach out today! 

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