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What is the Importance of SEO in the Real Estate Industry?

Search Engine Optimization (SEO) has changed the way industries work. The process of ranking keywords in the digital space has helped many companies and brands become more successful at what they do. However, in the real estate industry, is SEO something as important as selling the property? Here’s the answer.

The Role of Search Engine Optimization

Let’s discuss the overall role of SEO in any industry it will be applied to. SEO helps in lead generation. It is a cost-effective way to gather information about potential customers. Of course, it leads to business growth.

SEO increases the real estate client base, improves sales, revenue, and keeps your business growing. The strategies used in ranking a webpage are all based on studies that look at consumer behavior. SEO is a fact-based solution that works.

All you need to do is gather information once every few seasons and then utilize that knowledge to your advantage. Unlike traditional advertising techniques, SEO does not require a daily, weekly, or monthly advertising budget.

If SEO strategies get maximized and yield excellent results, it’s a sure win for the business. The process guarantees business growth in terms of consumers and visibility. Your brand is a brand among the brands and one that stands out from the competition.

Application of Search Engine Optimization in Real Estate

There are three primary strategies in SEO: Keyword Research, Competition Research, and On-Page Optimization. Using these three strategies should increase your chances of becoming the brand that people look up to online.

1. Keyword Research

There are a lot of ways to identify the keywords that connect to your company or business. Google alone has a lot of tools to do the work for you. Keep in mind that the keywords you choose can establish your business and push for more organic traffic. Next, optimize the keywords you found. 

To “optimize,” try to implement the keywords to your website without spamming. Through optimization, you’ll get more users to click on your page based on the keywords you used. Remember to localize your keywords and take advantage of Google Suggest.

2. Competition Research

Competition research takes a look at businesses similar to yours. By scouting them, you’ll learn the keywords they use and take advantage of them to rank online. The goal is to be as good or better than your competitors. Through competitive analysis, you’ll identify the areas you need to target to be on the same level as the others. Try to check out the other website’s speed, mobile-friendliness, content quality, and conversion strategy to see where you currently are.

3. On-Page Optimization

The last battle lies in on-page optimization. This is the culmination of keyword research and competition research. Once you’ve fully understood how the keywords work and how others do their thing, it’s time for you to apply everything you’ve learned on the website. 

However, it should not be limited to keywords and how others do their thing. The website itself should be a great place to learn, read, and understand a query. 


SEO is essential for the real estate industry since younger and more internet-savvy people are looking for properties to buy. Therefore, investing in a great website can lead you to more clients and more sales.

Amplify your brand’s presence online through FrameworkPros. We are the best digital marketers in Missouri dedicated to helping clients build their business’ online presence. Through our systematic methods, brands should get more traffic, connect better with customers, and improve their branding strategy. Contact us today and let’s make it happen.

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