man looking at the seo analytics on his computer

How to Execute Effective SEO Analysis for a Real Estate Website

When you’re managing a real estate website, one of your main goals would be to receive a decent ranking that would land you on Google’s first page of search results. Relying on search engine optimization (SEO) to determine what you need to improve on will lead to a better audience reach, thus catching the attention of more people looking to buy a house.

You’re part of a niche where your fellow competitors are also working to reach the top spot on search engines and make a sale just like you. To successfully outrun them, you have to take the time to reevaluate how you use SEO to highlight your site’s strengths and reach your maximum potential. If you don’t know where to start, you can ask for the guidance of a professional SEO company to streamline your efforts.

Below, we’ve listed several ways on how you can use an SEO analysis to prove your real estate website has what it takes to make it to Google’s page one results.

Assess the Structure of Your Website

A well-integrated SEO analysis should be performed often to ensure your website is doing well in all aspects. It will also guarantee you more chances of appearing on your target audience’s search results the moment they decide to look for a house and lot for lease.

To properly assess how your site is built, you can start by keeping track of the duration it requires to move from your home page to other landing pages. Check whether their connection with one another makes sense and follows a correct hierarchy that highlights the essential pages first. 

If your pages can lead the customer from one real estate to another to continue the flow of their house-hunting, then your site structure is working.

Ensure Your Information is Regularly Updated 

One of Google’s useful features includes PageSpeed Insights, which allows you to review your website’s progress. In turn, you can execute suggested actions by Google to give your site the boost it needs.

Besides that, search engine spiders make use of your website’s extensible markup language (XML) to determine the format and style used by your site’s many pages. To ensure the best results, you can send over your sitemap to Google using webmaster tools. Regularly update your sitemap to ensure that your pages appear on search results. 

Determine which one of your house & lot for sale receives the most page views. If your older posts have more users than your new posts, try to boost your recently published pages first.

Analyze Your Website Loading Time

Most users have a short attention span, so if they come across a website that takes longer than three seconds to load, they will leave and visit another site instead. The same goes for search engine crawlers who prefer accessing sites that tend to load faster.

Avoid using outdated software, like Flash and JavaScript, because these can not only bog down your website, but search engine spiders also tend to have a hard time decoding them. Aside from that, it can weaken your website’s credibility—pushing your website even lower on search engine results. 

Determine What Affects Your Online Ranking

A way to figure out if your website appears on search engines is by looking up your company or brand name on Google search. If your website comes up on the top results alongside other real estate websites, your site was indexed correctly, and everything is organized accordingly.

Meanwhile, if your site didn’t come up or appears on the bottom of the list, there might be something wrong! Having a poor web ranking indicates your website isn’t getting the most out of SEO and proper keyword usage, giving you fewer chances to grab customers.

For each of your web pages’ URL, strive to use short, concise, and easy to read links that contain appropriate keywords related to real estate. The tags of each of your pages should also be valid and use authentic keywords in your industry. 

Publish Relevant Content with Proper Keywords

It will help if you’re also meticulous about your web content and how they’re updated daily. The keywords you use on each of your articles and blog posts should be localized and targeted. However, avoid irrelevant keyword usage that only proves to be unnecessary, as it can be flagged by Google and instead hurt your rankings. 

Google can quickly locate repetitive and misleading content, therefore ceasing your efforts, affecting your website’s value, and decreasing even more of your chances of appearing on search engine results.     

The backlinks that you receive and include on your content should also be thoroughly considered. If your website appears on unusual and untrusted sources, it will affect your website’s reputation based on the perspective of SEO and decrease your credibility to sell an estate.

Inspect your Essential Links and Descriptions

It’s crucial for the links of your web pages to contain four or five words that can successfully describe what the contents of your page are about. It can optimize your page so that search engine crawlers can discover them more efficiently.

If you’re selling a house in St. Louis, Missouri, make sure to include the location to narrow down the search results and give customers exactly what they’re looking for. If they have to sift through listings in areas they’re not interested in, it can turn them off, pushing them to look elsewhere instead.

Aside from that, it would also be best if you thought about your meta descriptions, which shows the summary of your articles and what appears on search pages. Ensure the proper use of keywords to attract the interest of your customers and drive web traffic.

Go Over Your Titles and Headings 

The titles and headings you’re displaying on your website are supposed to have similar keywords. Instead of using generic words, make your article stands out by producing a catchy headline that grabs people’s attention and lures them into clicking onto your website.

Track Your Website’s Ranking

Your website’s ranking, both internationally and locally, is based on how many visitors you get. By knowing this one factor, you can come up with a strategy regarding what position your website is online compared to your competitors. 

Being familiar with the particular time frame your visitors spend on your site is also important to determine a better approach for your website.

Monitor Your Online Presence on Google

The easiest way to do an SEO analysis is by researching your website’s current ranking on Google, including the standing of your individual web pages. A straightforward method of doing this is by looking up “” on the search engine.

Double Check Incoming Links

Detecting incoming links from other websites and your competitors’ websites can also help you think of ways to improve your website. It gives you a preview of what you still need to do if you want a higher ranking on search engines and outrun your competitors in the real estate industry.   


Accomplishing an SEO analysis for your website offers an in-depth look at what your site entails and what you can do to uplift your revenue. You will come across factors that may not be helping your website anymore, especially in an ever-changing modern industry. So using SEO analysis can bring out the best in your website and give you the edge to lead in the world of real estate and lease houses and lots more efficiently.

Are you looking for a digital marketing agency in St Louis to help your real estate business gain traction in the online world? Framework Pros offers advertising solutions, including SEO, PPC, social media management, and CMO packages to improve your online visibility and generate more sales. Get in touch with us today and let us bring your business to the top!

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