digital marketing

A Real Estate Agent’s Quick Guide to Digital Marketing

Digital Marketing is essential for the success of any real estate agent, whether a rookie or an experienced one. Owing to several platforms like Facebook, Twitter, Linkedin, Google+, Pinterest, and YouTube, the digital marketing process is becoming more familiar and convenient. The platforms are used for creating, sharing, and storing information. Real estate agents can also benefit from these platforms in many ways, but first, you need to learn how.

Establishing Your Digital Presence

The first thing you need to do is build your digital presence. Ensure that you create a website for your business that is attractive, updated, and informative. You can also include a real estate directory and blog on your website or page to show your expertise and knowledge of real estate. Having this website will also give you a hub to direct your leads from your other digital efforts.

Utilizing Social Media Channels

Social media is a fast and easy way to reach people and build relationships. It is one of the most important ingredients of digital marketing that you should use if you want to make your business more popular. Thanks to these platforms, word-of-mouth marketing has become a lot stronger, and utilizing it as a real estate agent is a no-brainer. If you have a blog, you can make it more interesting by adding a social media button that can lead your audience to other platforms.

Building an Online Community

An important part of your business is to build a community with your audience. The digital world offers many opportunities for you to build a community for your real estate business, even if you are just starting out. You can interact with your clients online, which injects a personal touch into the experience. They will be more willing to speak with you, while you can also show them what you can offer to earn and build their trust.

Email Marketing

E-mail marketing is also a potent tool. You can send out mass e-mails to your client base and introduce deals that are only exclusive to them. Also, you can simply update them about new listings that you have for sale or even about the new houses that are going to be built in the area. Another similar strategy is to send out a weekly update about the best properties sold in the past week or a monthly summary about the best deals in the past month.

Publishing and Promoting Content

Real estate agents can use digital marketing and content creation to their advantage. They can create shareable content online, talking about the things that matter to their audience. Some of the things that you can talk about include.

  • Your client’s stories
  • Your own experiences
  • Information about the properties that you are listing
  • News about real estate
  • Events and seminars related to real estate

Make sure that your content is valuable for your audience and that it is relevant to your business. One of the easiest ways to publish various content types is to categorize them in blogs.


In short, digital marketing is vital for real estate agents because of the power of the digital world. It is easier to reach a larger audience by creating a digital presence, and by utilizing the various digital channels and tools, you can make your real estate business more profitable. Start with the aforementioned guidelines, and you’ll be well on your way to becoming a force in the digital and real estate world.

Take your foray into the digital world a step further. We offer real estate agents our digital marketing solutions in St Louis, solutions that will help establish your brand, generate leads, and land you sales! Reach out to us, and we’ll help you expand your reach throughout the digital world!

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