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4 Digital Marketing Tactics to Build Your Audience

One of the most beneficial things you can do for your business today is to boost your online visibility. With the proper digital marketing tactics, you should be able to build your audience and get those engagements.

Let’s go over just a few of the many tactics you can use to build your audience:

Guest Posting

There are so many online publications that are always looking to publish content. If you have something valuable to say, it won’t be difficult to find one that’s looking to add to their blog. You can also use those posts as a way to link back to your website. Backlinks are highly effective in increasing your visibility in search engine results and making your official channels more relevant. 

With enough posts, you will also be able to establish credibility as your content crops up on other trusted sites. Plus, it will increase your reach as people get linked to your brand.


Podcasting has become one of the most popular avenues to catch your audience’s attention. You can tap into this by grabbing segments on local podcasts that can showcase your brand or feature topics that will be linked to your products or services. As of 2021, research reveals that fifty-seven percent of American consumers listen to audio podcasts. 

This can ingratiate you with a large section of your target audience. You can even appear as a guest on some podcasts to establish your brand and promote your services in a smooth way that isn’t intrusive. 

Social Media Engagement

If you want to get more leads and improve brand retention, you need to create social media profiles. More than just launching them, you need to create campaigns that can help you stay relevant and have consistent posts that will be considered on-brand. You want your audience to associate the right services and ideals with your brand.

It’s about interacting with your audience and establishing a connection that is sustainable. There are many ways to do this using social media. For example, if you have a new product or service that you want to promote, you can have a contest or a giveaway and promote it heavily on social media. This will draw more interest and traffic to your official channels and give you the opportunity to connect with your target audience at a deeper level.

You can also build trust by making your socials a platform for feedback, requests, and community engagement.


Blogs have been around for more than a decade. However, they remain a great way to introduce your brand to a large audience. If you have a website, you should have a blog and regularly update it with relevant content and news. Doing so can increase brand awareness and generate leads. A well-executed blog is a tried and tested brand marketing asset that can be low-maintenance and high-yield.


If you implement these tactics, you will be able to grow your brand and even get more conversions. Since the digital transformation is seeing no signs of slowing down, it’s best to adopt the best practices to get ahead of the curve. It’s a worthy investment to build your audience effectively.

Connect with a digital marketing agency in St. Louis that can give you the right tactics and successful campaigns. FrameworkPros offers a full suite of digital marketing services to draw in more traffic and increase your sales.

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