work setup

Four Notable Ways Website Structure Can Affect SEO

A website’s organization and structure greatly impact user experience (UX). If the organization is poor, users may be confused about what the site is selling, who is selling it, or how to find the purchase button. User-friendly navigation between pages can help users navigate the website, guiding them to key information and helping them understand what you are trying to express or showcase. Remember, Google also takes web page structure into account. If you want to learn more about this, then we’ve got just the thing for you. Here are four notable ways website structure can help with SEO.

Site Crawlability

The basics of proper navigation dictate that users should get from one page to another without any difficulties. If your website is large and has many pages, the challenge is making these pages accessible with only a few clicks, using navigation alone. Usability experts suggest that it should only take three clicks to find any given page, but use this advice as a guideline instead of a rule. Internal linking helps users and search engines discover a page, and much like a messaging house build helps provide a flow between content and pages. Site crawlability is one of the most important factors when it comes to website structure.

In order for a search engine to fully understand a web page, it must crawl through every word on the website to figure out what the website is all about. To do this, it must navigate through subpages and particular topics to understand what the website as a whole has to offer. A web page has to take a user someplace else on the website in order to be considered crawlable.

Internal Linking

The basics of good navigation dictate that the user should be able to navigate the website with a clear sense of where they are headed and what lies ahead. If the website is large, its pages need to be accessible with a few clicks, and navigation alone should provide that. A usability expert advises that it should only take three clicks to get to a page, but this advice applies to websites as a rule of thumb more than a rule by which to live. Internal linking helps users find their way around. In addition, it provides a way for readers to get an idea of what other content the site offers.

Key Content and Keywords

It is important to do keyword and content research as a part of SEO and to ensure that is done upfront. One way to do that is to ensure your website’s most crucial content is central to the structure and of the highest quality since if your website isn’t user-friendly or search engine friendly, it won’t matter how much optimization you have or how many links you have pointing to it.

User Experience

The Internet’s usability standards are much more rigorous than they were in previous years. If a visitor doesn’t know what to do on a website, they will either move to another website or stop using the Internet entirely. This is why it’s important to make sure your website is easy to use; if visitors can’t find the information they’re looking for elsewhere, they may give up or have a negative opinion of your business.

How users interact with a website is interpreted by Google’s algorithm for future search results. Click-through rate, time spent on site, and bounce rate are all signaling factors that tell Google whether the search results are good enough. If searchers have a positive experience when they visit a website, the search results are validated to Google; if they have a negative experience, Google may not think the page is relevant to the query and will adjust the search results accordingly.


We hope this article proves to be useful when it comes to helping gain a better understanding of how website structure can affect SEO. As you can see, website structure plays a critical role when it comes to SEO. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions regarding your website.

We are a digital marketing agency in St. Louis, and our experts at Framework Pros strive to deliver dynamic marketing that incorporates social media marketing, PPC advertising, and SEO services to boost your visibility in more ways than ever before. Get in touch with us today at 800-893-0567 and see what else we can do to catapult your business ahead in this digital era. 

Leave a Comment

Your email address will not be published. Required fields are marked *


our brand

FrameworkPros is a full-service digital marketing firm using AI to boost your brand.

Scroll to Top