Businesses need to identify the unique marketing trends that can affect their chances of achieving success. Sometimes, these trends are brought about by innovation, customer preferences, or a combination of both.
The economy’s volatility has made several business models obsolete, especially since the global pandemic continues to affect different sectors. This means that there’s tighter competition among homeowners and investors looking to make a profit in the real estate market. For this reason, it’s vital to cater to advanced means of marketing and customer engagement.
Video Marketing in the Real Estate Industry
The digital landscape is always changing, which comes with advantages and disadvantages, depending on who you ask. With brands and service providers going neck and neck to get the attention of online consumers, it’s important to play your cards right with the proper medium and platform.
Consumers are now more receptive to video content, primarily because of the accessibility of greater network connectivity speeds. Additionally, the variety of video content across different online platforms makes it easier to digest, share, and engage with information. These are the features that work well with real estate marketing, which can become the key to increasing your business’s sales figures.
In this article, we’ll share three reasons more and more marketers are committing to video content production:
1. Video Builds Customer Trust
Buying a property is a major commitment from a client, which is why they’re particular about choosing a trustworthy service. For this reason, credibility is one of the most important factors they consider before committing to a service. Thankfully, video content can display your authenticity and credibility in a dynamic way.
Since you can use different videos, from customer testimonials to portfolio highlights, you’ll have several ways of approaching your customers. Using an audio-visual presentation is more effective in convincing your customers of your ability to provide quality service.
2. Video Incorporates Well into Search Engine Marketing
Expanding your reach online is one of the most basic tenants of today’s marketing strategies. If you can’t engage with the right market, you can’t expect homebuyers to see your listings. Through video marketing, you can increase the visibility of your landing pages and your entire website.
Video content attracts audience attention while contributing to a more diversified content strategy. Instead of putting your efforts on blogs for Search Engine Optimization (SEO), you can utilize the different parts of a video, from captions to metatags, to reinforce on-site optimization.
3. Video Creates Smoother Sales Funnels
Understanding the home buying process is always a considerable obstacle for first-time homebuyers. This is because they’re expected to learn all about industry specifics that will play a role in their home buying journey. Thankfully, you can use video content to simplify complex concepts into more digestible formats.
Explainer videos are highly popular video formats that allow businesses to streamline their sales funnels. Since customers will be more well-informed of their decisions, they’ll be more confident in seeking your services for their needs.
Today’s generation of consumers is forcing brands to be more open with different media formats, so it could be a sign of innovating business models in the future. Since this transition isn’t easy to make without the right professionals, there’s a risk of falling behind more competitive businesses. For this reason, it’s important to work with other experts in the field of marketing for seamless integration of video marketing strategies.
Working with digital marketing experts that specialize in your industry niche is an excellent way to transition to video marketing. This is why our team is committed to helping your business stay competitive against others in the real estate industry. If you’re looking for a versatile digital marketing agency in St. Louis, book a consultation with us today!