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4 Tips to Utilize Social Media for Your Real Estate Business

As a real estate business, you have a huge network to tap into. The good news is that there are many tools and platforms you can use to reach them, and one of them is social media. Marketing your real estate business on social media may seem like a lot of work, but everything will go as smoothly as possible if you know the right tips. Here are some tips: 

Start and Engage in Conversations

Most of the people who purchase properties today are indeed millennials, and they’re on social media. Social media platforms are a great space where you can start conversations with potential clients. 

When a user comments on a post, don’t just ignore them. Rather, engage with your audience! You can also consider sending potential clients private messages. Doing so will help you identify their needs, allowing you to offer solutions through your product or service.

On social media, act as a resource for your clients. If your clients have questions, don’t forget to answer them. Users also appreciate it if they talk to an actual person behind the screen. So instead of sounding like a bot, use a conversational tone when talking to your clients. Doing so will help you establish trust and develop relationships with them.

Post Regularly

One of the things you need to remember when you’re marketing on social media is that you need to be committed. As part of that commitment, you need to post regularly to stay relevant. In fact, this is a requirement to develop a solid social media presence. 

Furthermore, being in constant communication with potential clients is crucial to your success. Many are unaware, but social media platforms favor brands that post consistently. If their algorithm detects that you are posting regularly, they will show your posts on your audience’s feeds more.

Don’t worry; this shouldn’t take a huge chunk of your time. You can do this by creating a content calendar in advance, so you no longer need to curate and post content every day. Next, you can consider investing in a platform to schedule your content in advance. 

Share Success Stories

If you want to connect deeply with your clients on social media, you must consider sharing success stories. Luckily, social media is an excellent space to tell stories. You can start by telling them about how your brand came to be, your goals, and more.

And then, you can share other stories, such as testimonials and even small reasons to celebrate, like hitting 100,000 subscribers.

Give your social media audience something they can relate to, and you will be able to build trust and be more likable out there. In turn, you get to attract new clients!

Throw in Some Visuals

Sharing graphics and visuals on social media is important. And don’t just use any images or graphics, though—brand them. Branded visuals will come in handy; so, add your logo and brand colors in there to help your audience identify the posts immediately. 


There’s a lot of competition in the real estate industry, and social media serves as an excellent platform to reach potential clients and market your listings. These tips can help you establish an effective social media marketing strategy that will have you acquiring more deals in the long run. 

FrameworkPros can help boost your online visibility. We are a Missouri-based digital marketing agency that cuts to the chase—everything we do concerns strategy building and lead generations through our AI-powered technology. If you’re based in St. Louis, work with us today!

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