real estate agency

How Your Real Estate Agency Can Use Social Media Trends

Most of us spend a lot of time on social media these days. Social media accounts are ubiquitous, and most of us use multiple social media platforms daily. When it comes to promoting your real estate business, social media is a great tool, but you have to know how to use it correctly. 

In this article, we will run you through a few tips on making the most of current social media trends for your real estate firm.

Don’t Try to Do Too Many Things at Once

It’s safe to say that social media moves at light speed. New social media networks regularly arise in this fast-paced, chaotic world. Trying to plan a social media marketing strategy for your real estate business might make your head spin if you try to cater to every platform out there.

You don’t have to be on every social media network out there, nor do you have to post constantly. You’ve got enough on your plate without requiring social media management for over ten accounts simultaneously! To avoid this, it’s essential to ensure that you don’t overextend yourself. Instead, focus on the most popular platforms.

Social media platforms like Instagram, Twitter, and Facebook are your greatest choice in this situation, as they have the most demographic reach. If you stick to these sites, you’ll be able to better target and connect with the prospective customers you need to expand your business on social media.

Focus on Engagement

A few decades ago, the location of your business was the secret recipe for success in any business. The rise of social media has considerably weakened this brick-and-mortar mindset. Good engagement on your social media postings is now the newest and most effective formula for success.

Complete guidance on engaging your audience is beyond the scope of this article. Even so, it’s critical to maintain a steady stream of interesting information on your social network profiles. In this situation, video is a popular kind of material nowadays. Static photos are still valuable, but they aren’t as compelling as video content.

Be Authentic

People can tell whether you’re being genuine from a mile away on social media. If you don’t appear trustworthy, social media users are less inclined to conduct business with you.

When it comes to major life events like buying or selling a property, consumers want to put their faith in the realtors they work with. Gaining the trust of potential customers requires developing close personal relationships with such individuals.

People respond to other people. This means you may safely depend on the human side of your real estate organization to demonstrate to individuals that there are people behind the masthead.

It’s a good idea to include information about your employees and staff, such as their job titles, hobbies, or anything that makes them relatable. Not every video needs to be about real estate. You may use films and photographs to show the inside of your workplace and team.


Social media is a powerful tool for anybody who owns a real estate business. If you’re not currently using social media to market your business, you may want to consider doing so sooner rather than later. 

By focusing on engagement and being genuine, you can build a solid social media presence for your real estate enterprise. If you find this too complex, you can invest in a social media marketing agency to handle all of these.

Are you looking for a social media marketing agency in St. Louis, MO? FrameworkPros can help you create successful digital marketing campaigns. Book a consultation with us today!

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