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5 SEO Trends Real Estate Companies Have to Know in 2021

Like most things nowadays, the process of purchasing or selling real estate property has gone digital. Consequently, the real estate market has become increasingly competitive, particularly in metropolitan and large cities. Everyone wants to enhance their lead generation methods and assure greater exposure for their listings, from the lone realtor attempting to keep their business afloat to major real estate firms with hundreds of agents and advisers on their payroll.

SEO is a crucial piece of achieving this. When done correctly, real estate SEO is a never-ending gift. With that in mind, let’s look at how you can use SEO to boost your real estate marketing and generate a consistent supply of high-quality local leads on autopilot.

1. Google Featured Snippets and Answer Boxes

A current SEO trend for real estate brokers is using feature snippets and response boxes on Google’s first page. While these characteristics have been present for a while, they have recently received more attention. If you develop content geared for these characteristics, you may see a significant increase in your authority and ranking. Keyword research is an excellent approach to accomplish this.

2. Use Local SEO Tactics

In 2021, ranking your real estate website entails mastering local SEO. This crucial initial stage focuses on optimizing your real estate agency for local search. It makes sense since most of your target audience is in the locale. Homes and commercial buildings, after all, cannot be transported like internet items. 

You must first establish and claim your Google My Business (GMB) listing before implementing your local SEO plan. Your GMB profile gives Google vital information about your real estate’s company, such as your company name, address, phone number, and business hours. You must ensure that these facts match the information on your website, social media sites, and other important local business listing platforms like Yelp, Zillow, and Trulia.

3. Concentrate on Localized Keyword Research

Because the real estate business is so competitive, you should avoid choosing keywords only based on search traffic.

It is also critical to avoid general phrases such as ‘homes for sale’ and ‘purchasing a new home.’ Instead, concentrate your keyword research on long-tail terms. These are typically simpler to rank for since they are more descriptive, less competitive, and better reflect user intent.

4. Customer Feedback and Testimonials

Getting positive feedback is essential for your business in general, but it also impacts your off-page SEO. This convinces Google that your website is helpful to its users if you receive reviews on sites such as your Google company page, Facebook page, website, and Yelp. As a consequence, your site will begin to rise in the SERPs.

5. Optimize On-Page SEO for the Coming of AI

Google and other search engines are increasingly adding artificial intelligence into their algorithms. This has made it even more necessary to concentrate on technical aspects of SEO to improve search engine ranks. This implies you must correctly use structured data marketing and schema markup to assist search engines in comprehending your content more precisely.


Because rankings vary over time, just because you make it to the first page of Google does not imply your work is done! Staying on top of Google’s changes will become even more critical in the future to ensure that your website is continually optimized for success.

If you want to focus on other aspects of your business, you can leave it to a reliable digital marketing service in Missouri to boost your online visibility. FrameworkPros has got you covered from SEO to social media management so you can do what you do best, selling! Get in touch today!

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