The online marketing world is an ever-changing, every-adapting landscape. Its dynamic nature is quite tough to adapt to and keep up with, especially if you only have a small marketing budget. Fortunately, all is not lost, even if the current strategy you are using has suddenly fallen out of trend. There are still tactics that stand the test of time, and the two of them can be paired together: Pay-Per-Click Marketing (PPC) and Search Engine Optimization.
While quite different, both are strategies that pair well together and bring in plenty of results for your company if implemented right. With that in mind, here are the benefits you can gain from successfully pairing these two practices together:
1. Attracts customers
When it comes to attracting customers, there are typically four things you need to do. First, your content must be attractive and easy to read. Second, users should find your website easy to navigate. Third, the design of said website must reflect your brand. Finally, the website should be fully functional, meaning that none of the pages are dead. This should be part of your SEO, as the strategies within SEO revolve around bringing the best user experience to anyone visiting your website. As such, paired with PPC, more users are attracted to your website, giving you more opportunities to convert customers.
2. Boosts conversion rates
Speaking of conversion, PPC and SEO combined can seriously boost your conversion rates. PPC is made to attract customers. When users click on your PPC ads, they get sent to your website, and this is where SEO kicks in. Good SEO means that people are more motivated to stay on your website to learn more about you. Also, with a mobile-friendly design, shorter load times, and such, they would be much more willing to do business with you, essentially enhancing your conversion rates.
3. Increases search results
PPC and SEO both help your website gain search results in various ways. As the name implies, PPC allows you to market to those that are not specifically looking for you but have shown interest in what you have to offer. On the other hand, SEO helps you gain organic results from people directly interested in your products and services. When you pair these two together, you can boost your rankings and find more visitors than ever.
4. Enhances brand visibility
You can boost your brand visibility with well-targeted PPC ads and a reliable SEO strategy. You would effectively provide two ways for your brands to reach your audience. You would also create a sense of authority around your brand. When people see your brand, they would know that you are trustworthy and reliable. As a result, your customers will be much more motivated to do business with you.
With PPC and SEO implemented for your business, you can significantly enhance your brand’s visibility and create more channels for your audience. However, keep in mind that just because you have implemented these two strategies does not mean you will achieve success immediately. Things like SEO take time, and PPC will require plenty of experimentation to get right.
Regardless, your efforts will pay off greatly in the long run if you have the patience and wherewithal to work on it. As soon as you establish your strategies, you can sit back and enjoy the results and invest in other marketing channels!
Framework Pros is a digital marketing agency in St. Louis offering SEO, PPC, and CMO services to boost your business’s online performance and more. Work with us today, and let us help you market your brand online for success!