September 18, 2020

The pitfall that many social media marketers fall into is in treating their social media follower count like it’s the bottom line. While having thousands of followers can help increase engagement, the end goal should always be in turning those followers into paying customers.  As many marketers are doubtlessly aware, a huge following doesn’t always …

5 Ways to Convert Your Followers into Paying Customers Read More »

Many leaders in business hold a long-standing position that rarely changes over the years, but there are some key positions that are defined by its constant evolution. One of the senior executives that need to adapt at breakneck speed is the chief marketing officer, especially since marketing constantly shifts at every turn.  The most reliable …

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